13. Using a stakeholder analysis to engage others (Workshop)

Palliative Care Matters is a case study describing a pan-Canadian initiative to improve access to quality palliative care services for all Canadians. We employed a well-known stakeholder analysis methodology (Kammie Schmeer 1999) consisting of 8 steps. We first identified organizations and individuals with decision-making authority. Stakeholders were identified through their contributions to national reports. We administered key informant interviews and online surveys to key stakeholders in order to understand how the 2018 Framework on Palliative Care in Canada informs their work. Organizational domains included knowledge, interest, position, leadership, alliance, power and resources.

The objective of this workshop is to briefly present a case study, including a review of the eight steps for conducting a stakeholder analysis. Engaging stakeholders requires a systematic approach to identifying organizations, gathering intelligence and strategic planning for engagement. Workshop participants will understand the steps necessary to conduct a stakeholder analysis and engage organizations in order to achieve a strategic objective.

Participants will learn how these methods have been applied to the development, implementation and evaluation of palliative care policy in Canada. The workshop will be conducted in three, one-half hour blocks.

Block 1: Stakeholder Identification (Steps 1-3). Systematic review and environmental scans can be used to find national policy documents. Content analysis is then used to identify organizations.

Block 2: Stakeholder Survey (Steps 4-6). Surveys are used to describe

  • stakeholder characteristics as knowledge of the policy, interests related to the policy, position for or against the policy, potential alliances with other stakeholders, and ability to affect the policy process (through power and/or leadership).
  • Survey development and administration are reviewed.

Block 3: Stakeholder Engagement (Steps 7-8). A stakeholder analysis is useful

  • to identity the key actors and to assess their knowledge, interests, positions, alliances, and importance related to the policy. This allows policy-makers and managers to interact more effectively with key stakeholders and to increase support for a given policy or program.
  • Commonly used stakeholder engagement strategies will be reviewed. We employed state-of-science to develop and deploy a national stakeholder analysis to understand the palliative care policy cycle in Canada.
  • Each block will consist of three steps. A brief case study will be presented at the beginning of each block. A facilitated exercise will take place where one participant from each table will be asked to share either their use of stakeholder analysis or a strategic objective which would benefit from stakeholder analysis. Participants at each table will provide suggestions to address the respective strategic objectives. Stakeholder analysis is a well-known tool that can be used to engage other organizations. Participants will take away a national report describing a case study where stakeholder analysis was used to advance national palliative care policy.


Konrad Fassbender – University of Alberta

Jingjie Xiao – University of Alberta

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