Mr. David Coletto CEO and a founding partner, Abacus Data

Mr. David Coletto

David Coletto is CEO and a founding partner of Abacus Data. He manages the day to day operations and leads Abacus Data’s team of research consultants and strategists, delivering strategic advice and research design expertise to some of Canada’s leading corporations,  advocacy groups, and political leaders. Coletto has almost a decade of experience working in the marketing research industry and is an industry leader in online research methodologies, public affairs research, corporate and organizational reputation studies, and youth research.

David is one of Canada’s leading experts on generational change. He speaks regularly on the topic to audiences across Canada, the United States, and Europe. He’s also a regular on CTV News Channel’s Mind the Gap segment that explores generational divides on a range of issues. He has a PhD in political science from the University of Calgary and is currently an adjunct professor at Carleton University. David has over a decade of experience designing and executing public opinion research projects. He will be the principal investigator on this project.


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